Turo helps its users ride with style by offering more than just a rental car, but a holistic rental experience. Turo spans many use cases for individuals who do not own a car and users who need one while away on holiday. But what about users who need a different car than the one they currently own?
After designing my initial concept, I tested it to see if I had indeed designed an experience that helped users find a vehicle to help them move. I did this by pitting the current Turo home screen against my newly designed home screen.
“I love how it shows all categories up front and makes it easy for me to make my choices.”
“This option, to me, looks way more professional. The other one seemed cluttered and too full of ads.”